Local reach tactics to get you noticed online

Boost Your Local Reach: 12 Essential Tactics for Instagram and Online Presence

Establishing a strong local presence is crucial for businesses looking to connect with the community around them. Whether you’re focusing on Instagram or your overall online visibility, these 12 easy-to-implement tactics can significantly enhance your local reach and get you in front of the people who matter most.

6 Instagram Tactics to Boost Local Reach

1. Add Location to Contact Details on Your Profile

   • Ensure your location is in your contact details rather than your bio. This makes it easier for locals to find you.

2. Include Location in Your Account Name

   • Incorporate your location into your account name because it’s searchable and helps potential local social media users find you.

3. Tag Local Locations in Your Posts and Reels

   • Always tag the location of where your content is made to attract the local audience.

4. Use Location Hashtags

   • Add location-specific hashtags to your posts and reels (e.g., #HaslemereBusinesses) to appear in local searches.

5. Film in Local Areas for Your B-Roll

   • Use recognisable local spots in your videos. Tag these places, as they might share your content, further boosting your reach.

6. Create Area-Specific Content

   • Develop content focused on your local area, such as the top 10 parks in Surrey. This not only engages local followers but also enhances your local relevance.

6 Online Tactics to Boost Local Reach

1. Add Your Location to Your Website Footer

   • Including your location in your website footer ensures it appears on every page, helping with local SEO.

2. Include Location in at Least One H1 Tag on Your Website

   • Mentioning your location in an H1 tag makes your site more relevant to local searches.

3. Set Up and Verify Your Address on Your Google Business Profile

   • Ensure your business is listed correctly on Google to appear in local searches and maps.

4. Create Local-Focused Blog Posts

   • Write about local businesses, areas, or landmarks. Share these posts with the featured entities for them to share, expanding your reach.

5. Use Local Photos/Videos on Your Website

   • Incorporate images and videos of local landmarks or landscapes on your site, and don’t forget to add location details in the image “alt tags.”

6. Sponsor or Participate in Local Events

   • Get involved in local events and ask the organisers to link back to your website, enhancing your visibility and credibility in the community.

Implementing these simple yet effective tactics can make a significant difference in how well you connect with your local audience. Start integrating these strategies today and watch your local reach grow.