Build your networking confidence

We book the tickets on a whim, during a moment of confidence and enthusiasm and then we’re sat outside the venue in the car wishing we were anywhere else. Sweaty palms, wobbling legs, dry mouth. In fact, the fear might have even prevented us from booking the ticket in the first place. We then sit on social media feeling the FOMO as pictures pop up online of that event we really should have attended. As you scroll through them, full of smiley faces all having a blast, happily chatting away, and you see all your competitors are also in the room. They did it, they bit the bullet and walked through the door. They are there, and you are not.

So, if you really don’t want to go to that local networking event. Don’t.

But… (yes, you knew that was coming didn’t you) in order to integrate ourselves into the local community it’s all about making connections. Particularly after the last 4 years, yes online connections are amazing, but real life, face-to-face interactions are imperative. 

There’s no denying that for small business owners these events offer invaluable benefits, including access to resources and support, stronger community relationships, referrals and leads, market insights, and opportunities for collaboration and growth. We all know the benefits… but what if the thought of walking into that room full of strangers still fills us with utter dread!

6 tips for small business networking – for those who absolutely hate networking.

For those who find the idea of networking utterly terrifying, I’ve come up with 6 steps to building that networking confidence up – giving you the skills to say “YES!” Yes to the event, yes to getting out of the car, and yes to walking into that room of strangers. Because chances are, they could become some of the most supportive bunch of business owners, potential collaborators or future clients you never knew you needed.

1. Start small. Find one networking event per month. TIP: Find a group who you already connect with online, or one that is specific to your niche or demographic. 
   1. Women’s Work Social
   2. Haslemere Chamber of Commerce
   3. Ribbons Network Surrey
   4. Bizz Buzz Surrey
   5. The Thrive Club
   6. Surrey Business Expo
   7. Surrey Chamber of Commerce
   8. Berkshire Mummies Networking
2. Write down 4 or 5 talking points, ice breakers or questions that you feel comfortable with to initiate conversations. eg
   1. “What inspired you to start your business?”
   2. “How do you find business in our local market? Any unique opportunities or challenges?”
   3. “Which events or community projects are you excited about?”
   4. “Do you live nearby?”
3. Bring business cards, or promo items to share with new connections or potential leads. It keeps your hands busy, can take the focus away from your face and makes you memorable.
   1. Order Moo Business Cards – they are unique and memorable
   2. Why not skip the business cards and find a small, useful promo item that people can take away with them. Like a branded air freshener or a locker coin/trolley coin keyring.
4. Practice a 30-60 second engaging intro about yourself that you feel comfortable articulating who you are and what you do. Practice and refine your pitch until it flows smoothly. When writing it, include:
   1. A succinct overview of your business, emphasising its unique value proposition. 
   2. The problem your business solves and the benefits it offers. 
   3. Any notable achievements or social proof to build credibility. 
   4. An invite for further engagement.
5. Listen actively, ask thoughtful questions, and show genuine interest. Ask open-ended questions to learn more about their experiences, interests, and challenges. 
   1. “How do you see [specific trend or development] impacting our industry?”
   2. “What’s the most valuable lesson you’ve learned in your career?”
   3. “What are your thoughts on the future direction of our industry?”
   4. “What advice would you give to someone just starting out in [their profession or industry]?”
6. Look for common interests or experiences that you share. Whether it’s a mutual acquaintance, a shared industry, or a similar career path, finding common ground can make conversations more natural and relatable. It’s often easier to connect when you have something in common to discuss.

Before attending the event, remind yourself of what you hope to achieve by networking, whether making new connections, collecting leads, or learning about industry trends. Focus on these before & during the event to stay motivated, even if you feel uncomfortable.

Be patient with yourself and remember that networking skills improve over time. Celebrate small wins, such as initiating a conversation or exchanging contact info, to boost your confidence and motivation for future networking events.

By engaging with other solopreneurs and your community, you can tap into a wealth of knowledge, and build trust within your local market, expand your customer base through word-of-mouth referrals, stay informed about market trends, and build partnerships that could make your business soar.

So what are you waiting for? Find a group you like, book that ticket and get that elevator pitch perfect.

Don’t forget – the next time you go, there will be fewer strangers in the room. It will keep getting easier until it feels like walking into a room with old friends. Plus a few new ones to keep you on your toes.

If you need an extra nudge, come with me. We can sit together with our sweaty palms and wobbly knees.