If you want your ideal customers to STOP AND LISTEN to you, you need to STOP TALKING ABOUT YOURSELF and your products…
❌ STOP telling people clinical, rational facts about who you are and what you do.*
“I can take your photo”
❗️THIS IS NOT HOW YOU GET THEIR ATTENTION❗️
If you want thumb-stopping social posts, newsletters, and website pages you need to start thinking about the emotional benefits and needs your ideal customers crave.
✅ What are they missing in their home or work life?
✅ What are they trying to achieve?
✅ What would make their life easier?
✅ What are their fears?
✅ What makes them tick?
✅ What is causing them stress?
✅ What makes them happy?
✅ What do they want/crave?
If your ideal customers aren’t liking, clicking, commenting or sending you regular enquiries, drop me a message and let’s work on it together.
*There is a time and a place to tell them all about your credentials and the features of your products. But it’s not whilst you are trying to capture their attention in a sea of constant distractions.
