Do you really know your ideal customer? (Free audience factsheet)
- Dec 2, 2025
- 2 min read
Updated: Feb 17
Because 'women aged 30-50 in Surrey' is not a customer profile. This worksheet helps you go deeper.
Most small business owners think they know their ideal customer. And in a general sense, they do. But general doesn't write good website copy. General doesn't choose the right words for a Google search. General doesn't make someone feel like you're talking directly to them.
When you truly understand your customers - what they worry about, what they've already tried, what they really want from your service - your marketing stops being a broadcast and starts being a conversation.
This worksheet takes you through the questions I ask at the start of every client project. Work through it once and you'll have a clear picture of exactly who you're talking to - and what to say to them.
What you'll work through:
Who your ideal customer really is - beyond age and location
What they're trying to achieve when they look for a business like yours
What's stopped them finding the right solution before now
The exact words and phrases they use (gold dust for your website copy)
Where they spend time online - and how to reach them there
How to use what you discover across your website, social media and Google Business Profile
Fill in your details below and I'll send it straight to your inbox. Set aside an hour, make a brew, and work through it properly - it's worth it.
Want help putting this into practice?
Once you know your audience inside out, the next step is making sure your website speaks their language. If you'd like a fresh pair of eyes on your website copy and messaging, my Website Refresh & SEO service is a great place to start.
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