Here is where I’d start…
1. Set up a Google Business Profile
One of the easiest and most effective ways to get your business noticed online is by creating a Google Business Profile. This free tool allows your business to appear in Google search results and on Google Maps, making it easier for potential customers to find you. Here’s why it matters:
- Local SEO boost: Google Business Profile enhances your local search visibility, meaning when people in your area search for businesses like yours, you’re more likely to show up.
- Essential information at a glance: You can add your contact details, business hours, photos, and even special offers directly on your profile. This helps build trust and make your business accessible.
- Customer interaction: It allows customers to leave reviews and ask questions, and you can respond directly, fostering positive relationships and increasing credibility.
If you haven’t yet set up your Google Business Profile, you’re missing out on a key opportunity to be found online. Start by visiting the Google Business Profile website and follow the steps to get your business verified.
2. Create a list of your keywords
One of the most important steps in growing your online presence is knowing what your target audience is searching for. This is where keywords come into play. Keywords are the specific terms and phrases potential customers use when searching for businesses like yours on search engines. Here’s how to get started:
- Research your market: Use tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic to find common search terms related to your business.
- Focus on relevance: The more closely your keywords align with your business offerings, the more likely your content is to rank well in search engine results.
- Use keywords in your content: Once you have your list, use those keywords strategically throughout your website content, blog posts, and social media. This helps search engines understand what your business is about and can lead to higher rankings.
Pro Tip: Avoid keyword stuffing! Instead of cramming keywords unnaturally into your content, focus on creating high-quality, useful content that integrates keywords seamlessly.
3. Show up and get visible on social media
Being visible on social media platforms is another critical factor in building your online presence. Social media is where many customers first encounter businesses, so it’s essential to engage actively. Here’s how you can use social media to your advantage:
- Consistency is key: Post regularly on platforms like Facebook, Instagram, LinkedIn, and Twitter to keep your audience engaged. Consistency helps you stay top of mind.
- Share your expertise: Don’t be afraid to offer helpful tips, advice, and industry insights. This positions you as an expert in your field and builds trust with your audience.
- Engage with followers: Social media isn’t just about broadcasting; it’s about conversation. Respond to comments, answer questions, and interact with your followers to build a loyal community.
- Use keywords, hashtags and location tags: On platforms like Instagram, using relevant keywords, hashtags and tagging your location can increase your post’s reach, making it easier for potential customers to find you.
Whether it’s sharing behind-the-scenes content, showcasing products or services, or engaging with your community, social media is a valuable tool for connecting with customers and building brand awareness.
4. Collect reviews
Customer reviews are incredibly powerful for improving your online visibility and credibility. Positive reviews not only help potential customers trust your business, but they can also improve your ranking on search engines. Here’s why reviews matter:
- Boost your local SEO: Google uses customer reviews as a ranking factor, so the more positive reviews you have, the more likely you are to appear at the top of local search results.
- Build trust and credibility: People trust online reviews almost as much as personal recommendations. Encouraging happy customers to share their experiences can help you attract new clients.
- Respond to reviews: Make it a habit to respond to both positive and negative reviews. Engaging with feedback shows that you care about customer satisfaction and are willing to improve when needed.
Tip: Make the process easy for customers by providing direct links to your review platforms, such as Google, Yelp, or Facebook.
Watch your online presence grow
By following these four simple steps—setting up a Google Business Profile, creating a list of keywords, showing up on social media, and collecting reviews—you’ll be well on your way to growing your online visibility and attracting more customers.
If you’re feeling overwhelmed or need further guidance, don’t hesitate to reach out. Drop me a message, and I’ll be happy to help you dive deeper into optimising your online presence.
With a little effort and consistency, your business will start getting the attention it deserves!
