The emergence of Chat GPT has been a game-changer in the world of business. It’s also been pretty divisive. Rather than using it to write everything for you which is likely to make your marketing copy sound like an overexcited toddler, there are three simple uses that you can integrate into your marketing seamlessly.
Of course, you do need to know how to use what Chat GPT spits out, but if you follow my tips below it’s likely that your visibility WILL improve.
TOP TIP: Why not take a screenshot of your social reach and web traffic today, set Chat GPT work, build them into your marketing and see the difference in 30 days. I bet it will be rather noticeable.
1. Generate keywords:
I want you to act as an expert market researcher. I am a [insert who you are and what you do]. I help [insert your ideal audience – list as much as you can about them – age, sex, location, interests, loves, hates, life goals].
List 15 keywords in the language that [insert audience name] use to search for [insert a goal/pain point* your business helps with.]
*See no.3
💡 USES: Keywords are super important when it comes to SEO – across all online channels. If you master the right keywords for your audience, you are going to send your SEO soaring. Make sure to include these in your caption, reels and posts on social media, integrate them into your website copy (particularly the homepage) and use throughout your blogs.
2. Find low/medium competition hashtags:
I need you to provide me with 15 hashtags that are low/medium competition within my [insert your niche] to use on [insert platform.] They need to be relevant to [insert social post topic]
💡 USES: Low/medium competition hashtags are the dream. They get you seen by the right people but you won’t be competing with thousands of other similar companies and social accounts. Make sure to use them in your captions on social media. Ensure you are using the right hashtags for the right platform.
3. Understand your audience’s pain points and goals:
I want you to act as an expert market researcher. I am a [insert who you are and what you do]. I help [insert your ideal audience – list as much as you can about them – age, sex, location, interests].
List 15 [pain points and frustrations OR goals] for [insert audience name].
💡 USES: This is a biggie. Getting to know your ideal audience and what makes them tick is the golden ticket to grabbing they attention, keeping them engaged and ultimately converting them into paying customers. If you can tap your content into their pain points, goals, life aspirations etc then you’ve hit the jackpot. Use these pain points and goals as blog topics, integrated into website copy, social post focus, CTA buttons on your website, hooks on your posts. The opportunities are endless.
If you need any help with setting up Chat GPT or using the outputs in your marketing, you know where I am. Give me a shout.
