Today is the day to optimise your Google Business Profile.
Here are 10 key steps to getting your business on the map, and using your google business profile to its full potential.
It’s completely free and if you give it some love and attention, it will transform visibility of your business and boost that local SEO.
- Claim your profile
- Complete your profile fully. I mean all of it, fill in every single section. You’ll rank higher in local search results.
- Include your exact location. This is vital if you rely on local business.
- Complete “about business” section. Make sure your key info is within the first 250 characters. Do include keywords. Don’t include links or repeat any info that can be found elsewhere in your profile.
- Pick the right category carefully. This helps you show up in “discovery searches” – 84% of business profile views come from these eg pet groomers near me.
- Get friends and family to post Q&A. Get your loved once to go online and pose questions to your business – send them a list of frequently asked questions. Make sure you’re on hand to answer them promptly.
- Post an update weekly. Active profiles rank higher in the algorithm. Include links in your updates so people can take immediate action. These updates could be your latest blog entry, product launch, social media post, testimonial, case study etc. If you use Metricool you can even schedule them in advance.
- Request customer reviews. Ask your loyal clients and buyers to write a google review of your products or services. Send them a link to make it super easy.
- Maintain consistency with your contact info across all online channels (website, social, google) – Google will penalise you and you’re less likely to show up.
- Enable messaging via your Google Business Profile. Allowing customers to send a text directly to your phone without you having to publish a personal phone number.
Follow these 10 steps and you’ll be flying through the Google ranks in no time.
If you need any help, you know where I am.
